Hours: Weekdays 10:00-6:00pm MST
Concept Development

Concept Analysis

Concept Development/Testing

  • Formulate Samples
  • Test Formulation
  • Test Marketing of Products

The concept development and testing phase seeks to gauge consumer reaction to the overall idea of the new product. Large companies often use focus groups to collect data about whether consumers would buy the product, how often they might purchase and acceptable price levels. Small-business owners can use focus groups, though informal questions to existing customers can also yield valuable information about interest in a new product.

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